In my last blog I spoke about how Google was dominating the internet search industry, and how Yahoo was struggling to keep up! Well rumors have it that Google and Yahoo are now in the final stages of signing a deal that will combine both their search advertising programs. The partnership will enable Yahoo to show adverts that are supplied by Google alongside its own search results and on some of its other websites.
With Microsoft keep trying to get its hands on Yahoo, with offer after offer, which led to share holders putting pressure on Yahoo executives and Yahoo turning down Microsoft time after time. If Yahoo’s deal with Google does go through, is it purely to get revenge at Microsoft? Well Microsoft, have both claimed that Yahoo! was pursuing a partnership with Google as a "poison pill" to block Microsoft's advances, with many in the internet industry also sharing this opinion. As a Yahoo share holder, I would much rather see Yahoo have a partnership with Google then Microsoft, just look at Google stock compared to Microsoft!
Microsoft’s latest offer was to pay more than $7bn (£3.6bn) for a 16% stake in Yahoo as well as taking over its search business. Yahoo turned this offer down due to wanting to retain its search business, which they considers important to its strategic direction.
