Ewom Marketing

Digg.com is a News website it is controlled by users. Similar to the all new “Yahoo Buzz“, “Propeller” and Mixx. There is no central governing body that decides which news to report and which news makes it to the front page. The community of users submit the stories and “vote” on them by clicking the “digg this” icons besides each story listed on its pages. Digg was originally featured mostly technology related articles but has since grown to include a whole range of categories that cover almost any topic.

• Socializing is key: The more friends you have on Digg the better because when you submit a story, you can then invite all your friends to Digg it.


• Comment on other Stories: An easier way to get traffic is by posting comments on popular stories with high diggs. Write a comment that is relevant to the story and then leave a link (signature) at the end of your comment.


• Digg your blog: If you have a fairly large number of readers to your blog, you can submit your blog posts to Digg and then insert a “digg this” button in near your blog. Readers of your blog can vote your story up the Digg ranks.

Early Today I posted a blog stating that Google and Yahoo were about to sign a deal. Well I have great pleasure to tell you that this deal have been confirmed by a number of news sites. As a Yahoo shareholder this is great news.

According to a statement by Yahoo they expect to earn additional cash flow of $250 million to $450 million within a year of implementing Google's ads on its pages. Yahoo state that this deal will deliver financial value to stockholders and will help them to invest in broader strategy to transform display advertising and advance our starting point objectives with users.

Under the agreement, Yahoo will carry ads purchased by Google advertisers on terms and results pages of its choosing. It may also carry Google ads on non-search pages. The agreement lasts for up to four years, and consists of an initial four-year term followed by options for two three-year renewals.

Some have speculated a Google-Yahoo tie-up on search advertising could create a virtual monopoly for Google. But to me I think Google already have a monopoly, Google already controls nearly 70% of the online search advertising market.

According to new statistics released today (11th June) by marketing group Hitwise over 87% of all UK searches during May went through Google.

This week I discovered a wonderful thing….YouTube Insights! I have a channel on YouTube and have uploaded 10 -15 videos for my company, trying to reach our target customers. These are everything from How to guides, getting started videos, demos, presentations, etc.

Although I can tell how many people view the video, I always wondered who exactly was watching them, and were they attracting audience we wanted. Now thanks to YouTube Insights I can find out just that!

YouTube Insights is a free video metrics and analytics service. In March YouTube introduced YouTube Insights, which it aims to extend further in the future. It gives you the demographic breakdown of the viewers of your videos a chance to see who, where, how, when your video was viewed.

The details are collected from YouTube users whenever they watch a video, there sex, age, location and the list goes on. Video-by-video basis the demographics of viewers are broken down.

A bar chart represents the percentage of your audience in different age groups, and a pie chart showing the breakdown of gender. You can then filter that data by country or for a specific time frame.

To access this features, go to the “My Videos” section and simply click on the “Insight” link for any video where you’d like to see the stats.

Insights also shows referrals so you can see what links and methods are effective in driving traffic to your videos or channel on YouTube. As it links to Google they also provide which keywords users found your videos by when searching on Google as well as while searching on YouTube.

Although this data is extremely interesting, its key to remember and not get carried away, try to keep in mind that the data only shows information for viewers who are registered with YouTube. It would be interesting to see the number percentage of registered users compared to those who are not.

After looking at the data provided it from the videos I have created for my business, the data shown in YouTube Insights matches that of what our target customer is. Therefore the data is useful to me as it confirms that our videos are reaching our targeted consumer based

I am surprised that YouTube doesn’t charge for this service. In the future i think they will introduce an “upgraded version” of insights that YouTube users will have to upgrade to a higher level membership. Maybe they already offer a more detailed version to businesses that currently pay for adverts through YouTube.

http://www.youtube.com/