Add E-Marketing into Your Marketing Mix Now

The following blog lists a few simply methods to help though who have not yet started to include e-marketing into their marketing mix. By integrating a few of the following elements is a good start and by starting to include your website into your marketing plan you can drive new leads and generate new business that you wouldn't ordinarily reach using a single avenue of advertising.

Web Address Inclusion
Your website can act as a point of reference for all of your leads and existing customers. Include your web address in all forms of your offline communication. If you post physical products, ensure that the packing slips and invoices have the URL of your website in a prominent position. Your website itself can be used to answer many questions that customers might have, reducing the time and even resource needed to respond to problems and questions posed by buyers.

Optimizing Landing Pages For On & Offline Leads
With any form of advertising it is vital to optimize your web landing pages. Optimizing a landing page means providing the content that your visitors expect. You should direct visitors to the most appropriate page on your website to answer their questions or to make a sale. If you use direct mail advertising and are promoting a specific product then direct visitors to the purchase page for that product. If you are offering your website as a place to get answers to questions or to resolve issues, direct them to the knowledge base or customer service page.

Using Online Advertising To Advertise Offline Business
While some businesses are run predominantly online, many websites are used to promote a bricks-and-mortar business. Whatever the purpose of your business, a website usually offers some form of advantage. The Internet is a global marketplace and provides a genuinely affordable method to promote even the smallest business. Very few other methods level the playing field so clearly between small businesses and large corporations.

Using Other Forms Of Offline Advertising In Your Advertising Mix
Newspaper and radio advertising provide a very direct form of marketing. Few websites can realistically afford television advertising but flyer's, direct mail, and less expensive advertising methods are a genuinely viable alternative. Again, the key to success in using these forms of advertising is integrating them within your online marketing mix. Only through good integration, directing visitors to the most appropriate page, and optimizing that landing page.

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