The role and effectivness of e-marketing within the Visitor Attraction industry.
Ewom Marketing has just completed a one hundred page plus report entitled: The role and effectiveness of e-marketing within the Visitor Attraction industry.
The report provides an overview of the attraction market specifically looking more closely at wildlife attractions, investigating the impact of the e-marketing, establishing core market factors, strengths and weaknesses, consumer dynamics and attraction trends. The main themes of the report are:
For information on how you can get a copy of the report please contact Simon via email ewom@ymail.com
The report provides an overview of the attraction market specifically looking more closely at wildlife attractions, investigating the impact of the e-marketing, establishing core market factors, strengths and weaknesses, consumer dynamics and attraction trends. The main themes of the report are:
- How the growth of e-marketing has impacted the visitor attraction industry?
- What are the key e-marketing channels available for visitor attractions to use in their marketing strategies?
- What impact is e-marketing having on the visitor numbers?
- What future marketing opportunities are available for visitor attractions?
- What are the key target groups for attractions, what sources of information do they use?
- What does it take to get listed at the top of search engines?
- Plus find out what REAL Visitor Attraction marketing managers are doing, through the use of 2 case studies!
In addition the report includes guides on the following:
- Effective PR
- Tips for an Effective and Efficient Google AdWords Campaign
- How to Increase YouTube Video Viewing figures & Drive Traffic from YouTube to your website.
- Guide to making your blog successful
- Improving your Banner Click-Through Rate!
- and much more...
The increased usage of the Internet for both social and business purposes has revolutionised the marketing channels available to companies. These channels allow marketers to attract audiences using a pull strategy rather than a push strategy, utilising a more personalised approach. The developments within the world of e-marketing and web 2.0 technologies have also provided companies with platforms upon which they can interact with consumers.
Whilst much literature is available regarding the use of e-marketing within product based industries, there is little research into its usage amongst service businesses, such as visitor attractions. This study identifies how e-marketing is used within the visitor attraction industry, and explores the implications of the tools for visitor attractions. In order to gain a specific insight into the visitor attractions industry a case study of the Bournemouth Oceanarium is used.
To allow for an in-depth analysis of the role and effectiveness of e-marketing within the industry a combination of qualitative based interviews with marketing employees, and a quantitative questionnaire of Oceanarium visitors was used. The results of the interviews highlighted that visitor attractions are adopting e-marketing tools within their marketing mixes’, however the range of tools they are utilising is limited. The questionnaire results confirmed the increased usage of web 2.0 tools such as social networking and blogs amongst visitors, and also highlighted areas where current e-marketing activities needed to be improved upon, particularly with regard to two way communication between the attraction and their visitors.
For information on how you can get a copy of the report please contact Simon via email ewom@ymail.com
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