According to new statistics released today (11th June) by marketing group Hitwise over 87% of all UK searches during May went through Google.Google sites accounted for 87.30% of all searches throughout the month of May. Yahoo was of course second, but was considerably behind Google with only 4.09% of searches. MSN was the third most popular search website during May according to Hitwise, as it accounted for around 3.70% of UK searches. It was followed by Ask which accounted for just over 3% of searches.
It shocked me that the amount of searches made through Microsoft and Ask were so close to those made through Yahoo. What also surprised me was the difference between the UK and US.
In the US, Google accounted for 68.29% of searches made in May. Yahoo was second again receiving 19.95%, while MSN Search received 5.89% while Ask came fourth again with 4.23%.
These stats clearly show the UK search market is dominated by Google. Although in the US the story looks similar to the UK, the battle doesn't look over yet. We will have to wait and see what happens to Yahoo should Bill Gates gets his greedy little hands on them.
