Over the past 10 years there has been a large growth in the amount of creativity used in marketing and adverts. Every company wants to stand out from the rest and gain the attention of the public. I have put together a list of the top 5 adverts that do not just stand out but are also very creative and clever.
This watch company used the safety handles which feature on the buses at airport that transfer you to and from the airplanes. Customers could then go on to purchase the watches via duty free on the airlines.
5. Bend over!
This yoga company advertised its yoga club by showing just how much they will bend over to help you get fit! These straws were distributed to local drink establishments, as well as containing a picture of someone doing yoga, who bends anyway you bend the straw, the company also placed the address to their website on the straw.
4. Send me a T-Shirt
FedEx created these T-shirt as a freebie to customers and they were so popular a retail chain brought the rights and started selling them!
3. Two sugars please
In New york not only is a lot of coffee drunk, but there is also a lot of advertising, and space is limited. Using New York's Steaming sewer systems this coffee company created a steaming cup of coffee that even the New Yorkers couldn't resist! But do consumers actually look at the road? Also most New Yorkers are used to the steaming from the sewers, so would this steam grab their attention??
3. Watch this space!
This watch company used the safety handles which feature on the buses at airport that transfer you to and from the airplanes. Customers could then go on to purchase the watches via duty free on the airlines.
1. Size does matter!
Mini Copper used an illusion trick at subway/metro/tube stations across Europe, this creative campaign had the strongest effect any advert can have - it created a large amount of word of mouth publicity! I also imagine that a lot of people took photos which they share online and with friends.
