One of my favorite websites is YouTube. As well as using YouTube to watch videos I have created and uploaded my own. For work purposes I also created a channel on our products, which contained videos such as how to guides and demos. The Channel proved very popular and was a first within the company. YouTube also roved to drove traffic to our websites as well as help ranking in the search engines. Therefore it is very important that when you submit a video to YouTube that you make is Search engine spider friendly. Everything from the title to the thumbnail are very important! Below I have put some information to help you make your YouTube videos help both the viewer and YOU!Step 1: The perfect title
Make sure that you do not use generic terms and non-specific titles, if you use specific titles, this will be more appealing.
You Can also include capital letters, for example “You HAVE to watch this video!” will be more attractive then “you have to watch this video!” BUT of course don’t over use them.
Step 2: The Video Description
YouTube doesn’t show your whole description unless the user chooses to request more information. Therefore the first thing in your description should be the URL.
Follow this with a short description of your video. Try and stick to a short paragraph this should include all your keywords relating to your video.
If you drastically want to improve your ranking in search results and in YouTube you can even just add a list of keywords after your short paragraph.
Step 3: The Tags
Take advantage of the Tags section and write as many tags as you can until you reach the limit. These tags are mainly used for when users of YouTube search for videos.
Step 4: The Thumbnails
YouTube allows the users to select a thumbnail from a choice of 3 to 4. I discovered that video clips that featured real people received a lot more views then those that contained screenshots and power point presentations.
Make sure that you do not use generic terms and non-specific titles, if you use specific titles, this will be more appealing.
You Can also include capital letters, for example “You HAVE to watch this video!” will be more attractive then “you have to watch this video!” BUT of course don’t over use them.
Step 2: The Video Description
YouTube doesn’t show your whole description unless the user chooses to request more information. Therefore the first thing in your description should be the URL.
Follow this with a short description of your video. Try and stick to a short paragraph this should include all your keywords relating to your video.
If you drastically want to improve your ranking in search results and in YouTube you can even just add a list of keywords after your short paragraph.
Step 3: The Tags
Take advantage of the Tags section and write as many tags as you can until you reach the limit. These tags are mainly used for when users of YouTube search for videos.
Step 4: The Thumbnails
YouTube allows the users to select a thumbnail from a choice of 3 to 4. I discovered that video clips that featured real people received a lot more views then those that contained screenshots and power point presentations.
Extra tips:
Add a watermark to all your videos that contains the URL you want to the viewer to go or display your URL in the last part of the video.
You could show only part of the video on YouTube, and then tell the viewer that they can see the other half of the video on your website! BUT this could have a negative side effect and annoy the viewer and they will not visit your site and will not watch any of your videos in the future!
