While exploring social networks further I discovered a good tool on Facebook for companies who don't have the budget to pay for adverts. Facebook now enables products and brands to have their own special Facebook pages free of cost!If you go to the homepage of Facebook, at the bottom of the page is some small links, click on the one called Advertisers. Although this takes you to a homepage to buy ads. You will be able see a free opportunity to post a Facebook page for your product or company even if you don't use the Facebook advertise program.
You get to name the page, add images, videos, links, forums, news, and more. Very similar to the group application on Facebook.
I imagine this works stronger for B2C than B2B businesses or strong and well known brands as they have built-in enthusiast and fan bases. Not sure of the impact it has on Search engine ranking yet. I’ll keep you updated!
www.facebook.com
