Showing posts with label flash. Show all posts
Showing posts with label flash. Show all posts

Flash Google- SEO & Flash!

Great news for everyone who has Flash built website's and Flash content on your websites. On 1st July 2008 Google took its first steps to start to include Flash in its website search.

Although Flash content always looks so smart and simple to use, businesses are always slightly resistant from using it, due to Google not including Flash content in search results.

However Adobe have now developed a special tool for Google & Yahoo to expose the text content within a Flash file to their crawlers. Adobe is providing optimized Adobe Flash Player technology to Google and Yahoo to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.

Google has already begun to incorporated Flash into its search engine. With Adobe’s help, Google can now better read the content on sites that use Adobe Flash technology, helping users find more relevant information when conducting searches. As a result, millions of pre-existing RIAs and dynamic Web experiences that utilize Adobe Flash technology, including content that loads at runtime, are immediately searchable without the need for companies and developers to alter them. Yahoo is expected to follow shortly.
Those who have use Flash remember that this does not mean Flash content is automatically going to show up in the top of search results. You will still have to battle for the top spot like any other site, and due to Flash content typically not having a lot of text content embedded this could become a difficuilt task.

I have created a webpage for the company I work for, which contains 90% Flash content, the problem is I will now have to do some further work as when I create it I didnt consider making it search engine crawler friendly!

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Improve your Banner Click-Through Rate!

In my opinion banners no longer work well and are pretty useless! Banners usually achieve high click-through rates for the first couple of weeks, but after that they sink pretty quick. There are few ways to increase your click-through rates if you still use banners though, here's a few tricks.......

Use “Action” Words - Use words which ask web users to react for example: “Click Here” Banners with “Click Here” teasers, and similar action phrases will improve click-through rates.

Short and to the Point - using short and to the Point sentences on banners will make a big difference.

What’s the Benefit? - Use statements that offer benefits to the user and offer solutions to solve customers’ problems

Animated Banners vs. Static Banners - Animated banners usually receive more click- through rates then static banners. Users of the Internet are more likely to notice banners that are animated. Further more use a combination of both text and images.

Change your Banners Frequently - After the user has seen your banner for the 3rd time, they will probably ignore the banners in the future. You should track your click-through rate closely and if you notice it falling it is time to change the banner!

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