Showing posts with label web traffic. Show all posts
Showing posts with label web traffic. Show all posts

E-Marketing could have saved Woolworths!

The collapse of Woolworths is by far the largest retail failure this year, symbolising the high street's woes, this is a major blow to all those involved within the retail sector.

Woolworths evokes nostalgia for precious pocket money spent on fizzy cola bottles and chart singles. Last week it became clear that Woolworths itself was worth only pocket money, with management in talks to sell the 800-store chain for £1. Woolworths once had a shop on every British high street and a special place in the hearts of millions of shoppers. It was famous for selling anything from toys to brown paper, plants, Cd's, DVDs, Games, Clothes and more. Many will say that the recession has caused Woolworths death, of cause that is a factor, but Woolworths just didn't move with the times!

E-Marketing could have saved Woolworths. I know that's a pretty bold statement to make, but I believe it is true. After getting £385m in debt, Woolworths wont be the last victim of the recession. As the credit crunch continues to bite, this time of year is the most important part of the retail year. However sales on the high street are slumping, while sales on the Internet are soaring. As we become a nation full of bargain hunters, we are more than happy to search online for a cheaper priced item than those offered on the high street.

But still many high street retailers are just not switched on to E-marketing, unless potential new customers know the website address, they will typically look for product or services via a search engine such as Google or Yahoo! When Searching for say "DVDs" or "Children's Clothes" Woolworths, and many other major retailers, are nowhere to be seen. If Woolworths would have incorporated more "E" within their marketing mix, maybe this could have helped to save them.

Although high street shops often have a snazzy website with a fancy design, it doesn't make much sense to spend a lot of money developing websites, and then not marketing them.
Therefore the message to take from this sad news, is to ensure customers know your website address, to help skip the search engine process.

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Benefits of advertising with Web 2.0


Online advertising is growing faster than ever, any popular site will eventually feature adverts, but why is this form of advertising so popular? Well here a just a selection of some of the bigger benefits of online marketing:

Measurability
One of the greatest benefits of online advertising is that advertisers can track the success of campaigns far more effectively than they can do offline using web analytics and other online advertising tools. Not only can you measuring clicks through your website, you can also track user behavior to build up a complete journey of users visit. I know this quote is almost in every text book but, John Wanamaker famously said ““Half the money I spend on advertising is wasted. The trouble is, I don't know which half”

Cost
Online marketing and advertising is far cheaper than advertising traditional methods. In some cases it’s even free; the only thing you need to provide is your time.

Reach Your Target Audience
Marketers often moan about the difficulties of reaching the 18-34 age group. The say that Traditional channels such as television adverts and press adverts just don’t work! But a study from the Online Publishers Association found out that 18-34 year olds are far more likely to go online (46%) than watch TV (35%), listen to the radio (three%) or read a newspaper (also three%). Marketers aim is always to reach the consumer in their natural environment with advertising that is engaging, entertaining, maybe even useful; they may be more receptive to advertising messages. Web 2.0 can be exactly all those things.

Target Niche/Micro Market Audiences
Alongside the big social networks groups there are also a few smaller social networks based around a community of shared interests. There are also different groups formed on some social network groups like Facebook, where consumers with the same interest gather and chat about that interest allowing businesses to have the target market in one place.

Increased Choice of Channels
With TV advertising you limited by time slot and choice of channel, which unless you have a lot of money could become be bad. But online, the choice of advertising formats is far more varied. But with Web 2.0 it’s all about being creative, when using web 2.0 to market anything is possible. Videos, games, banner the list goes on and on.

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Can you Digg this??????????

Digg.com is a News website it is controlled by users. Similar to the all new “Yahoo Buzz“, “Propeller” and Mixx. There is no central governing body that decides which news to report and which news makes it to the front page. The community of users submit the stories and “vote” on them by clicking the “digg this” icons besides each story listed on its pages. Digg was originally featured mostly technology related articles but has since grown to include a whole range of categories that cover almost any topic.

I am currently a member of Digg and use it to drive traffic to my companies product pages by “digging” Press Releases and product news. There has been talk of something called the “Digg effect” This is where stories have been successful in getting over to the Digg community and they begins digging it which has resulted in the story getting on the front page of Digg and once that happens you can get over 10,000 unique visitors to your site in one day!


There are a few number of ways which will improve your ways to get on to the front page of Digg:
  • Socializing is key: The more friends you have on Digg the better because when you submit a story, you can then invite all your friends to Digg it.

  • Comment on other Stories: An easier way to get traffic is by posting comments on popular stories with high diggs. Write a comment that is relevant to the story and then leave a link (signature) at the end of your comment.

  • Digg your blog: If you have a fairly large number of readers to your blog, you can submit your blog posts to Digg and then insert a “digg this” button in near your blog. Readers of your blog can vote your story up the Digg ranks.

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Google UK Search Domination

According to new statistics released today (11th June) by marketing group Hitwise over 87% of all UK searches during May went through Google.

Google sites accounted for 87.30% of all searches throughout the month of May. Yahoo was of course second, but was considerably behind Google with only 4.09% of searches. MSN was the third most popular search website during May according to Hitwise, as it accounted for around 3.70% of UK searches. It was followed by Ask which accounted for just over 3% of searches.
It shocked me that the amount of searches made through Microsoft and Ask were so close to those made through Yahoo. What also surprised me was the difference between the UK and US.
In the US, Google accounted for 68.29% of searches made in May. Yahoo was second again receiving 19.95%, while MSN Search received 5.89% while Ask came fourth again with 4.23%.

These stats clearly show the UK search market is dominated by Google. Although in the US the story looks similar to the UK, the battle doesn't look over yet. We will have to wait and see what happens to Yahoo should Bill Gates gets his greedy little hands on them.
But those with Yahoo shares shouldn't worry too much yet as according to Alexa.com, Yahoo is still the most visited website on a globally scale as a Yahoo's domination of the Asian market.

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