Showing posts with label videos. Show all posts
Showing posts with label videos. Show all posts

The YouTube Advertising Steam Train – YouTube Live, Adsense, Overlay ads, Sponsered videos and size!

Since YouTube officially launched in December 2005, it has attracted users at a meteoric rate. YouTube receives 71 million unique users each month and has the 6th largest audience on the Internet. No longer is Online Video the future, it's the present: 75% of Americans watched a video online last month. With YouTube usage still high, Google have been working hard to increase the advertising opportunities and trying to increase the overall experience of the site. Therefore this month has resulted in YouTube unveiling a host of new advertising methods for advertisers:

YouTube Live:
It was only a matter of time before YouTube introduced live streaming/webcasting and on November 22nd YouTube hosted its first ever live event, the event featured a range of performers whose videos on YouTube had gain more then 2.5 million views each. With this being the first of many live events YouTube has in store, how long before sponsorship opportunity for these live events becomes an option?

YouTube Adsense:
When searching the site users will now be greeted with video advertisements similar to those produced by Google AdSense. YouTube searches now produce "sponsored links" on the right side of the screen alongside unpaid results on the left.

Increase of Professional Content:
YouTube announced a deal with MGM studio's to show full-length television shows on the site. Where this will bring a lot of money in for YouTube is that advertisers will be trying to outbid each other for the advertising space next to these videos. Through increasing the amount of professional content on the site, they are aiming to increase the amount of advertising by double. YouTube has struck similar deals with CBS and Lionsgate, so one would presume YouTube advertising isn’t as popular as Google had hoped and sees this as a way to increase this. When YouTube first launched its Advertising schemes advertisers were reluctant to use this channel due to a concern regarding the site consists mostly of amateur videos, and companies didn’t want to risk damaging their brand by being associated with these.

YouTube Overlay ads:
YouTube will also now begin running overlay ads in YouTube partner videos that live on other sites. This means that no matter where a YouTube video is embedded, it can contain an ad and earn revenue for YouTube partners.

YouTube sponsored videos:
YouTube Sponsored Videos allows anyone to promote their videos on the search results page. Bidding on specific keywords will promote your video to the right-hand side of YouTube’s search results along with an image and some text. Again similar to Google Adwords. By being able to target YouTube videos, advertisers will be able to give the most visibility to their videos.
According to YouTube this was launched due to requests of businesses. Of course one would presume that due to YouTube being ranked as one of the top five search engines this had a great deal to do with this. But it seems that this no longer is the case as its hard to find a video that doesn’t have a sponsored link on the right hand side.

Size does matter:
YouTube Today also announced another change – the size of their video player. They have expanded the width of the page to 960 pixels to increase the quality of the videos. A new wider player is in a widescreen aspect ratio which is hoped to provide a more powerful viewing experience.

For more information on YouTube advertising check out this link, http://uk.youtube.com/t/advertising Also please note that only some of the YouTube Advertising channels are currently only available in the U.S.A.

Read more...

, , , , , , , , , , | |

Google Video aim to do what YouTube did in the consumer world, only for the enterprise.

Google is now started to target corporate users with its release of "Google Video for business", the newest addition to the Google Apps package. Google's aim for this application is to address the requirements of corporate videos. For example, executive communications, product training and reports.

Google Video is selling itself as foolproof to use, stating that anyone can use it to share videos in two easy steps - uploading the video to web application service Google Apps, and then inviting others to view it. "

It seems like Google are making a much to do about nothing......I think its simply a extension of their YouTube proposition. Also will businesses be happy with YouTube-quality footage? When other companies offer the option to have better quality? It seems difficult to imagine a CEO talking about end of quarter results on a poor quality video.

According to Google, more than 500,000 businesses utilise Google Apps, with more than 3,000 additional businesses signing up every day.

Read more...

, , , , , , | |

YouTube Insights

This week I discovered a wonderful thing….YouTube Insights! I have a channel on YouTube and have uploaded 10 -15 videos for my company, trying to reach our target customers. These are everything from How to guides, getting started videos, demos, presentations, etc.

Although I can tell how many people view the video, I always wondered who exactly was watching them, and were they attracting audience we wanted. Now thanks to YouTube Insights I can find out just that!

YouTube Insights is a free video metrics and analytics service. In March YouTube introduced YouTube Insights, which it aims to extend further in the future. It gives you the demographic breakdown of the viewers of your videos a chance to see who, where, how, when your video was viewed.

The details are collected from YouTube users whenever they watch a video, there sex, age, location and the list goes on. Video-by-video basis the demographics of viewers are broken down.

A bar chart represents the percentage of your audience in different age groups, and a pie chart showing the breakdown of gender. You can then filter that data by country or for a specific time frame.

To access this features, go to the “My Videos” section and simply click on the “Insight” link for any video where you’d like to see the stats.

Insights also shows referrals so you can see what links and methods are effective in driving traffic to your videos or channel on YouTube. As it links to Google they also provide which keywords users found your videos by when searching on Google as well as while searching on YouTube.

Although this data is extremely interesting, its key to remember and not get carried away, try to keep in mind that the data only shows information for viewers who are registered with YouTube. It would be interesting to see the number percentage of registered users compared to those who are not.

After looking at the data provided it from the videos I have created for my business, the data shown in YouTube Insights matches that of what our target customer is. Therefore the data is useful to me as it confirms that our videos are reaching our targeted consumer based

I am surprised that YouTube doesn’t charge for this service. In the future i think they will introduce an “upgraded version” of insights that YouTube users will have to upgrade to a higher level membership. Maybe they already offer a more detailed version to businesses that currently pay for adverts through YouTube.

http://www.youtube.com/


Read more...

, , , , | |

Increase your YouTube Video Viewing figures & Drive Traffic from YouTube to your website!

One of my favorite websites is YouTube. As well as using YouTube to watch videos I have created and uploaded my own. For work purposes I also created a channel on our products, which contained videos such as how to guides and demos. The Channel proved very popular and was a first within the company. YouTube also roved to drove traffic to our websites as well as help ranking in the search engines. Therefore it is very important that when you submit a video to YouTube that you make is Search engine spider friendly. Everything from the title to the thumbnail are very important! Below I have put some information to help you make your YouTube videos help both the viewer and YOU!

Step 1: The perfect title

Make sure that you do not use generic terms and non-specific titles, if you use specific titles, this will be more appealing.

You Can also include capital letters, for example “You HAVE to watch this video!” will be more attractive then “you have to watch this video!” BUT of course don’t over use them.

Step 2: The Video Description

YouTube doesn’t show your whole description unless the user chooses to request more information. Therefore the first thing in your description should be the URL.

Follow this with a short description of your video. Try and stick to a short paragraph this should include all your keywords relating to your video.

If you drastically want to improve your ranking in search results and in YouTube you can even just add a list of keywords after your short paragraph.

Step 3: The Tags

Take advantage of the Tags section and write as many tags as you can until you reach the limit. These tags are mainly used for when users of YouTube search for videos.

Step 4: The Thumbnails

YouTube allows the users to select a thumbnail from a choice of 3 to 4. I discovered that video clips that featured real people received a lot more views then those that contained screenshots and power point presentations.

Extra tips:
Add a watermark to all your videos that contains the URL you want to the viewer to go or display your URL in the last part of the video.

You could show only part of the video on YouTube, and then tell the viewer that they can see the other half of the video on your website! BUT this could have a negative side effect and annoy the viewer and they will not visit your site and will not watch any of your videos in the future!

Read more...

, , , , | |