One of the key tasks I played a major role in over the past year is putting together and issuing press releases. Along the way I have picked up some methods and handy tips so I thought I would share them with readers. I would recommend to try and issue at least 5 to 10 press releases every year. Sending out a press release once every 2 months will keep your company in the press. Even if you feel that your target audience is small remember that a well written press release will only help build your image and strengthen your current customer base, therefore it really is worth putting a good deal of time into press releases.
The press releases that I usually issued were launching of products, but other good topics for press releases could charity work, or reaching a specific target. This may sound silly but remember the content of a press release needs to be interesting, don’t just use press releases to sell products, the more you capture the reader’s attention the article the greater chance it will be used and even forwarded by readers. You could use a good headline and strong first leading paragraph to do this.
Keep in mind who your target market is. For example if your target market is engineers, then keep to topics they would be interested in, don't focus greatly on sale reports or marketing information.
Remember in this new marketing era, press release can feature on websites, blogs, forums, not just print. I have also heard people say that you have a greater chance of your press release being used by editors if you fax rather than email, but I cannot say that I have experienced this.
Press release are also a great way to build up some contacts in the press. By thanking reporters who used your press release will establish a good relationship between your company which will result in a better chance of future press release being used.
Don't forget also that online press release will increase year Google ranking due to the back linking!
