Making people take note of Direct mail advertising has become a bigger chanllenge then ever! Most people screw it up as soon as they set eyes on it! But Mercedes Benz (UK) have saved them that job. Mercedes Benz has created a new direct mail campaign in the form of a scrunched up paper ball.The new insert is targeted at garages and mechanics, encouraging them to use only Mercedes parts to repair customers' vehicles.The insert arrives in foil, and can be straightened out, to reveal the strapline:
"If your customer's Mercedes-Benz gets scrunched genuine parts can straighten it out perfectly?"
